Do you want to design digital products that people care about?


You’ve come to the right place. Maybe.

Here you can read about unpopular strategies for becoming a decent designer and creating digital products that people actually care about.  

I’m not an expert at this. Never worked for fortune 500 company. I can’t promise you that you going to 10X anything.


Working in this filed for more than a decade now I’ve seen a lot of people fail at this. I have design products that never reach the market. A few that did, but nobody cared.  And few that we can count as wins.

I’m just curious. Can we do better? So I dig out ideas that can help us do better. 
If this sounds interesting, consider joining my newsletter where I share my findings.

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