Brand Identity, Web design

Nuclear news agency

Background

NucNet is a Brussels-based independent news agency and information network for the global nuclear industry. The agency operates a 24/7 service reporting nuclear-related news about the operation and construction of nuclear power stations, policies affecting the nuclear industry, nuclear safety and security, emerging nuclear technologies and the safe use of ionising radiation.

Challange

Elevating the brand and increasing sign-ups for there premium service

Approach

We did a brand strategy workshop that served as a springboard for creating the new brand identity.

Based on the insights gathered for the steak-holder interviews we did the new information architecture that better resonated with there audience.

We did wireframes to optimize the sign-up flow and explore layout options for a great reading experience.

Outcome

In the first month after the launch, the number of new trial subscription requests tripled compared to last year’s total. Page visits doubled on a monthly basis, while site interaction increased, with the bounce rate going as low as under 5%.